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What is an advertorial?
When looking at what is an advertorial, it’s important to first define it.
An advertorial is a type of ad that resembles an editorial or informative article. It presents information about a product, service, or brand in a manner that appears neutral and unbiased, but is paid for by the advertiser.
Advertorials are typically found in print or online publications and are designed to promote the advertiser’s message in a format that resembles traditional content.
The goal of an advertorial is to build trust with the target audience and encourage them to take action. That said, this is just the tip of the iceberg. Let’s dive deeper.