“`html
B2B Lead Generation: Overcoming the Hurdles
B2B lead generation using intent data and technographics faces several challenges. This post explores common pain points in predictive account scoring, personalized content, sales workflows, and data enrichment, offering solutions to boost your efforts.
Strategy vs. Infrastructure: The Core Issue
Businesses often focus on lead generation strategies while neglecting the underlying infrastructure. Without a solid system for tracking, scoring, and nurturing leads, even the best strategies can fail.
Top 10 Technical Pain Points
Here are the key technical challenges in B2B lead generation:
Cost and Complexity: High monthly costs and complex workflows from automation tools.
High CPA and Low Conversions: Misaligned ads and poor targeting lead to high costs and low conversion rates.
Data Quality and CRM Issues: Poor lead quality and siloed CRM data hinder sales effectiveness.
Engagement and Follow-Up Problems: Generic follow-ups and inefficient post-sale processes cause engagement drops and churn.
Attribution Challenges: Inability to accurately track the origin of closed deals impacts ROI assessment.
Budget Allocation: Ineffective paid ad budgets due to a lack of A/B testing.
Training and Process Shortcomings: Sales teams lacking training and automated playbooks.
Actionable Solutions
Addressing these issues requires strategic and technical solutions. Here’s a brief overview:
(The original text was truncated, so this section would continue with specific solution recommendations.)
“`