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Alt Text: Making Your Images Work Harder
Alt text, also known as alternative text or alt tags, is the written description within your HTML code that describes an image on a webpage. Its primary function is to enhance both accessibility and search engine optimization (SEO).
Your website is a crucial element for your business, and images are essential for conveying your message. Optimizing these images with effective alt text can significantly boost your online visibility and attract more traffic.
Why Alt Text Matters
Alt text serves a dual purpose. Firstly, it ensures that visually impaired users, who rely on screen readers, can understand the content of your images. Secondly, it provides search engines with context, enabling them to comprehend the image’s content and its relevance to the page.
When an image fails to load, the alt text is displayed in its place, giving users insight into what they’re missing. This feature enhances the user experience for everyone.
Understanding Alt Text
Search engine crawlers, like screen readers, can’t “see” images in the way humans do. Alt text bridges this gap by providing textual descriptions. This is especially important for elements like your company logo.
By providing detailed alt text, you help search engines understand the image’s content and its purpose within the context of your page.
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