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Winning Sales Funnels: A Deconstruction
Building a successful sales funnel shouldn’t be a source of stress. Let’s learn from the pros! This post breaks down the sales funnels of three successful SaaS companies to reveal their strategies.
CrazyEgg: Heatmaps and a Simple Funnel
CrazyEgg, a heatmap tool provider, simplifies its funnel into key stages. Their approach is focused on user experience and clear value propositions.
The Five Stages of CrazyEgg’s Funnel
CrazyEgg’s funnel consists of five main stages: Awareness, Homepage, Pricing, Onboarding, and Activation.
Awareness: They utilize paid and organic search, content marketing, and social media ads to increase brand visibility. Their Facebook ads, for instance, highlight the product’s benefits concisely.
Homepage: Users landing on the homepage after clicking an ad are greeted with a clear call to action: entering their website URL for a heatmap report.
Pricing: After entering the URL, users are prompted to create an account and then directed to a pricing page.
Onboarding: The onboarding process guides users through the process of adding code to their website. This is crucial for initial setup.
Activation: Once the code is installed, the heatmap data starts collecting. This is the moment of activation where users begin to see the value of CrazyEgg.
Key Takeaways
CrazyEgg focuses on clarity, a strong value proposition, and a smooth user experience. Their funnel is designed to guide users efficiently from awareness to activation.
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