Upgrade Your Website: Build a Sales Funnel

Last updated on June 13th, 2025 at 06:39 am

Extra, extra! Read all about it! A new marketing trend is starting to take shape, and Click funnels is the ground floor for it.

It might sound like one of the craziest ideas you’ve ever heard, but in the post-desktop world, it simply cannot be ignored.

Your website, that one so many marketing pros and companies say you need, is probably actually hurting your conversions.

In reality, no matter how well-designed, it is very possibly driving away a ton of your potential leads.

Now, I know you probably just spit your coffee out at the very thought.

My website is hurting my conversion rate?! This idea runs against so much of the….

Well, marketing about marketing, that you’re going to see.

Look around, and you’ll find companies pushing you to set up a website and purchase hosting.

Yet, all your brand needs is a sales funnel.

Not only that, but your brand will thrive with only a sales funnel.

And here’s why.

1. A Website isn’t Conversion Focused

Let me say this again: websites, at their very core, are not conversion focused.

And with the numbers we’re seeing, it’s not hard to identify that a shift is needed.

The process of converting leads is nowhere near as simple as it once was.

And audiences across the internet are practically screaming about how frustrating it is to connect with their favorite brands online.

But we have the power to change that.

• Instead, a Sales Funnel is a Journey about Conversion

And sometimes, it can be a complex journey. No single website is equipped to address the context-sensitive needs of your audience. In contrast, a sales funnel puts your audience through a step-by-step progression. It filters them to the location they’re searching for, guides them with their needs in mind, and unites them with real solutions.

• And There’s an End-Goal in Mind

For websites, there’s not really an end-goal in mind. Yet, especially for us Clickfunnelers, converting is the destination, every single time. And when you stop to consider it, your audience also has this in mind when they’re shopping. Just take a look at the numbers. A website is like a salesperson that’s not even trying to close the sale, while a sales funnel knows the audience craves it.

• Plus, Sales Funnels are Data-Driven

Websites are mostly made to look nice. Sure, you can hire a UX designer to jazz things up a bit more. And of course, you do want your funnel elements to look nice. But at the same time, unlike a website, every step of a sales funnel can be measured, optimized, streamlined, and so much more. This gives you an incredibly powerful method to peek into exactly where and how you can boost your conversion rates.

Protip: There’s probably one big tip here. When you’re creating and honing funnels, take time out to account for how your audience interacts with every step of your funnel.

ClickFunnels lets you create engaging and professional quality pages for your funnels. With it’s selection of various templates, drag and drop functionality and robust editing features, you’re sure to build quality pages every single time.

2. A Website Simply Has Too Many Calls-to-Action

Really, when a user lands on a website, they’re bombarded with different calls-to-action.

We’ve seen before how important it is to craft a high-converting call-to-action.

Our calls-to-action are the backbone to our