Free Moat Audit

Why Your Competitive Moat Score Matters

Every business believes they have a competitive advantage. Most are wrong. In growth engineering, the difference between companies that scale predictably and those that plateau comes down to one metric: the defensibility of their growth systems. Your Moat Audit score reveals exactly where you stand and more importantly where you are vulnerable to competitors copying your playbook and stealing your market share. Our proprietary scoring algorithm evaluates four pillars of growth defensibility that we have refined across hundreds of growth audits. We measure your offer differentiation examining how easily a competitor could replicate your core value proposition and undercut your pricing. We analyze your channel diversification measuring what percentage of your revenue depends on a single acquisition source that could disappear overnight. We evaluate your data infrastructure determining whether you have the attribution systems to make intelligent scaling decisions or whether you are flying blind. And we assess your revenue predictability measuring whether your growth follows a repeatable system or whether every month feels like starting from scratch. Companies scoring below 30 percent are what we call "sitting ducks" in their market. They may be generating revenue today but their growth model has no structural defense against well-funded competitors or shifting market dynamics. Companies between 30 and 50 percent have elements of defensibility but significant gaps that limit their ability to scale beyond current revenue levels without the growth infrastructure breaking down. Companies above 50 percent have built genuine competitive moats but even they have blind spots that represent millions in unrealized revenue potential.

The Data Behind Growth Defensibility

According to research across thousands of scaling companies the average business relies on just 1.7 acquisition channels for 80 percent or more of their revenue. This level of channel concentration creates catastrophic vulnerability to algorithm changes platform policy shifts and competitive disruption. Companies with diversified acquisition portfolios of four or more optimized channels grow 3.2 times faster and retain customers at twice the rate of single-channel dependent businesses. Yet most growth teams lack the infrastructure to effectively manage multi-channel acquisition at scale because they have never built the attribution and CRM systems needed to track cross-channel customer journeys. Our experience shows that the companies which achieve true market domination are not the ones with the biggest budgets or the most creative ads. They are the ones that build what we call "Scaling Infrastructure" the combination of data systems attribution models CRM workflows and conversion architecture that turns every dollar of ad spend into measurable predictable revenue growth. This infrastructure cannot be built overnight and it cannot be easily replicated once established. That is what makes it a genuine competitive moat rather than a temporary tactical advantage that competitors can copy within weeks.

What Happens After Your Audit

Your Moat Audit is the starting point not the destination. After you complete the 60-second diagnostic assessment Chris personally reviews every response. This is not an automated process and there is no generic PDF waiting in your inbox. Within 24 hours of submitting your audit Chris will call you directly at the phone number you provide. On that call Chris walks through your specific moat score explains what each pillar score means for your business and identifies the highest-impact growth lever you should focus on first. For qualified businesses Chris will map out a custom Scaling Blueprint showing exactly which growth engineering services would close the gaps in your competitive moat. Whether that means rebuilding your paid acquisition engine implementing attribution infrastructure transforming your CRM into a revenue machine or architecting high-converting funnels the roadmap is built specifically around your current revenue your growth targets and your competitive landscape. There is zero pressure on this call. If Jumpstart Scaling is not the right fit Chris will tell you directly and recommend alternative approaches. The goal of the Moat Audit is to give you clarity on where your business stands and what it would take to achieve the kind of defensible predictable scaling that creates market dominance rather than just revenue growth. Most companies that take the audit discover at least one critical vulnerability they did not know existed. Take 60 seconds to find yours.