Decision tool · Browser-only calculation
Account for long sales cycles in high-ticket B2B deals to accurately project your LTV to CAC ratios.
Standard calculators say your B2B ads failed. But high-ticket takes time.
Adjust the inputs below. Results update instantly. No signup, no data saved — everything runs in your browser.
High-ticket deals require a specific breakdown focusing on continuous Customer Lifetime Value (LTV) relative to initial Customer Acquisition Cost (CAC).
LTV:CAC = (Avg Contract Value * Gross Margin) / (Total Sales & Marketing Spend / New Customers)
You input the length of your sales cycle (e.g., 90 days) alongside your marketing spend. It forecasts true net revenue and CAC, adjusting for gross fulfillment margin.
High-ticket B2B or commercial service sales have delayed attribution. If you spend $10,000 in January and get zero closed deals that month, standard eCommerce calculators show a -100% ROI. This calculator accounts for the pipeline delay, projecting how that January spend will actually yield a 400%+ ROI by April when the pipeline finally signs the contracts.
These calculators reveal opportunities. Our audit turns them into predictable revenue.
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