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B2B Lead Generation ROI Calculator

Account for long sales cycles in high-ticket B2B deals to accurately project your LTV to CAC ratios.

Standard calculators say your B2B ads failed. But high-ticket takes time.

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Forecasting the Funnel

High-ticket deals require a specific breakdown focusing on continuous Customer Lifetime Value (LTV) relative to initial Customer Acquisition Cost (CAC).

LTV:CAC = (Avg Contract Value * Gross Margin) / (Total Sales & Marketing Spend / New Customers)

How it’s used

You input the length of your sales cycle (e.g., 90 days) alongside your marketing spend. It forecasts true net revenue and CAC, adjusting for gross fulfillment margin.

Why it matters

High-ticket B2B or commercial service sales have delayed attribution. If you spend $10,000 in January and get zero closed deals that month, standard eCommerce calculators show a -100% ROI. This calculator accounts for the pipeline delay, projecting how that January spend will actually yield a 400%+ ROI by April when the pipeline finally signs the contracts.

Frequently Asked Questions

It's the ratio of the Lifetime Value of a customer to the Cost to Acquire them. A 3:1 ratio means you make $3 for every $1 spent on marketing, which is the industry standard.
In B2B, you pay for the click on Day 1, but the contract might not close until Day 90. Without factoring this in, your ROI looks artificially negative in the early months.

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