Premium Growth Calculators &
Unit Economic Models.
Eight interactive instruments engineered for founders, operators, and finance leads. Instantly benchmark CAC, LTV, Churn, Cohort Retention, and MRR Forecasts against top quartile performers with zero signup.
Acquisition & Efficiency Instruments
Determine whether more inbound demand will become compounding profit or accelerate cash burn.
Customer Acquisition Cost (CAC) Calculator
Computes fully blended vs paid-only CAC against 2026 SaaS benchmarks.
Customer Acquisition Cost (CAC) Calculator
2025-2026 SaaS Benchmarks
- • Average B2B SaaS CAC: $500–$1,000+ (higher for enterprise)
- • SMB SaaS: Aim < $500
- • Top performers: < $300
- • Rule: CAC should be < 1/3 of LTV (healthy 3:1 LTV:CAC ratio)
CAC measures the total cost of acquiring a new customer. Lower is better — aim for under $200-500 depending on your industry and LTV.
Email Revenue & Campaign ROI Engine
Forecast list monetization yields based on deliverability, open rates, and conversion.
Email Marketing ROI Calculator
2025-2026 Benchmarks
- • Average email ROI: $36–$42 per $1 spent
- • Top performers: 3000%+ (30:1)
- • Healthy campaigns: > 1000% (10:1)
ROI shows profit relative to cost. Healthy email campaigns often achieve 3000%+ ROI.
Break-Even & Volume Target Model
Find the exact unit volume required to cover fixed overhead and engineering payroll.
Break-Even ROAS Calculator
2025-2026 Benchmarks
- • Average eCommerce/SaaS ad ROAS: 2.8–4:1
- • Break-even typical: 2–3x (depends on 30–50% margins)
- • Profitable scaling: > 4–6x
Break-even ROAS is the minimum return on ad spend needed to cover costs (no profit/loss). Aim to exceed this by 2-3x for healthy growth.
(Revenue − Cost of Goods Sold) ÷ Revenue × 100
Retention, Churn & Lifetime Value
Identify leaking revenue before it becomes normalized as cost of doing business.
Customer Lifetime Value (LTV) Calculator
Calculates true customer LTV across subscription and repeat-purchase contracts.
Customer Lifetime Value (LTV) Calculator
2025-2026 Benchmarks
- • Target LTV: ≥ 3x CAC (Ideal)
- • Excellent LTV: > 3.5x CAC
- • Average B2B SaaS LTV: $2,000 - $15,000+ depending on ARPU
LTV estimates the total revenue a customer generates over their entire relationship with your business. Strong businesses aim for LTV that is at least 3x higher than CAC.
Total monthly revenue ÷ Active customers
Use your churn calculator result here
Revenue Churn & Leakage Forecaster
Quantify the cumulative 12-month revenue devastation of a 2% vs 5% monthly churn gap.
Monthly Churn Rate Calculator
2025-2026 SaaS Benchmarks
- • Average B2B SaaS monthly churn: 3–5%
- • Excellent: < 3% (top quartile)
- • Enterprise-focused: < 1%
- • SMB SaaS: 3–7% typical
Churn rate is the percentage of customers you lose in a period. Healthy SaaS businesses target <5% monthly (or <1% for enterprise).
CLV Multi-Period Retention Model
Advanced discounted cash flow model of multi-year contract value.
Customer Lifetime Value (CLV) with Retention Calculator
2025-2026 Benchmarks
- • SaaS Gross Margin Median: 77–81%
- • Excellent Retention: 85-95%+ monthly
- • Target CLV: 3-5x CAC
Advanced CLV calculation incorporating gross margin and monthly retention rate. This shows the true profit-generating potential of retained customers. Top SaaS companies achieve 85-95%+ monthly retention.
(Revenue − COGS) ÷ Revenue × 100
% of customers who stay each month (100% − churn %)
Cohort Retention Decay Matrix
Visualizes multi-month customer retention curves to spot product-market fit friction.
Cohort Retention Analysis Calculator
2025-2026 Benchmarks
- • Average Month 1 retention: 70–80%.
- • Month 12: 30–40% for good SaaS.
- • Best-in-class Month 12: >50%
Build a full cohort retention table to visualize how well you retain customers over time. Assumes the same retention curve applies to all cohorts. Great for forecasting active users and identifying retention trends.
Retention Curve (% retained)
Monthly Acquisitions (New Users)
Revenue & MRR Growth Forecasting
Model compound monthly growth trajectories factoring in net expansion, new adds, and churn.
MRR Forecast & ARR Run-Rate Projector
Multi-scenario forecast engine comparing conservative, expected, and aggressive growth.
MRR Growth Forecast Calculator
2025-2026 Benchmarks
- • Average expansion rate: 2–6% monthly for top performers.
- • Healthy net MRR growth: 2–5% monthly.
- • SaaS median: 20–30% annual growth
Project your Monthly Recurring Revenue over the next 12 months based on new signups, churn, and expansion. Ideal for SaaS businesses planning growth targets and runway.
Upsells, cross-sells, seat additions
MRR in 12 Months
Total Growth
% Growth
12-Month MRR Forecast
| Month | Starting MRR | + New | + Expansion | - Churn | Ending MRR | Net Change |
|---|
Formula: Ending MRR = Previous + New + (Previous × Expansion%) - (Previous × Churn%)
Use this to set realistic growth targets, model scenarios, and align marketing/sales efforts.
Want Us to Audit the Exact Numbers in Your Revenue Engine?
Bring your calculations into a focused architecture review. We identify where customer leakage and pipeline friction are throttling your actual cash conversion.