Acquisition Value Estimator
Calculate fair price and post-acquisition projections. Model deals like eBay's $1.2B Depop buy.
eBay's $1.2B Depop acquisition — fashion resale, synergies, and fair value. Model your own M&A scenario.
Run Your Own Simulation
Adjust the inputs below. Results update instantly. No signup, no data saved — everything runs in your browser.
How We Calculate Value
Base value = Revenue × Multiple. Synergy premium adds a percentage for cost savings or revenue upside. eBay paid ~12x revenue for Depop — use that as a benchmark for fashion/resale. We use static formulas only; no APIs.
Formulas
- Base value = Revenue × Multiple
- Synergy premium = Base × (Synergy % ÷ 100)
- Fair value = Base + Synergy premium
How do you value an acquisition? Revenue multiples are common for high-growth companies without stable profits. EBITDA multiples apply to profitable targets. For Depop-style deals, revenue multiples rule. $100M revenue at 12x = $1.2B — right in eBay’s ballpark.
What’s a typical M&A revenue multiple?
SaaS: 8–15x. Retail: 1–5x. Fashion resale (Depop, Poshmark): 8–12x. The calculator lets you test different multiples and see the implied deal size. Compare to real transactions — eBay-Depop, other fashion M&A — to calibrate.
The News Driving This Conversation
eBay’s $1.2B Depop buy — fashion resale, Gen Z appeal, and a strategic play into secondhand. What did eBay pay for Depop? Roughly 10–12x revenue, depending on Depop’s top line. Model your target’s fair value with the same framework.
eBay’s fashion resell play isn’t unique — Poshmark, ThredUp, others trade at similar multiples. Use the calculator to estimate fair value for any target. Add a synergy premium if you see cost savings (e.g. shared logistics) or revenue upside (e.g. cross-sell).
Dilution and ROI charts
For acquirers: what % of your market cap does this deal represent? For targets: does this multiple reflect our growth? The calculator’s output feeds into cap table and ROI models. Export for decks and board materials.
How to Interpret Your Results
Compare your estimate to comparable deals.
| Sector | Typical multiple |
|---|---|
| High-growth SaaS | 8–15x revenue |
| Fashion resale (Depop-style) | 8–12x revenue |
| Traditional retail | 1–5x revenue |
| Profitable targets (EBITDA) | 5–12x EBITDA |
Takeaway: If your calculated value lands in the sector range, you’re in the ballpark. Above? Either synergies justify it or you’re paying a premium. Below? Maybe the target is distressed or you’ve found value. Use the tool to anchor the conversation.
Who Should Use This Calculator
M&A advisors — value targets quickly. Comparable to eBay-Depop and similar deals.
Corporate development — model fair price before outreach. Know your range.
Founders — understand what acquirers might pay. Are we in the right ballpark?
Investors — sanity-check deal multiples. Does this acquisition make sense?
Understand fair value before the conversation
One number: fair value. Use it to anchor negotiations, brief leadership, or plan your own exit. The calculator gives you that number in seconds.
Synergies: cost vs revenue
Cost synergies (e.g. shared back-office) are easier to quantify. Revenue synergies (cross-sell, new channels) are harder. Use the synergy premium in the calculator to reflect both. A 10% premium might mean $10M in annual cost savings on a $100M deal — or $10M in incremental revenue. Clarify which when presenting.
Comparable transactions
eBay-Depop, other fashion resale deals, and sector M&A set the range. If your target is similar to Depop, 8–12x revenue is the ballpark. If it’s a slower-growth retail play, 2–5x might fit. The calculator lets you test multiples — use comps to calibrate.
Frequently Asked Questions
Want a Deeper Analysis?
These calculators reveal opportunities. Our audit turns them into predictable revenue.
Get Your Free Growth Audit