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Micro-Conversion ROI Calculator

Isolate EXACTLY where your campaign is failing by breaking down conversion rates at every micro-step from visitor to closed deal.

Is the problem your ads, your landing page, your SDRs, or your closers?

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Adjust the inputs below. Results update instantly. No signup, no data saved — everything runs in your browser.

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Finding the Bottleneck

This tool mathematically isolates net campaign profitability by subtracting operational costs from gross margin across the entire funnel timeline.

Net Profit = (Traffic * ConvRate * LeadToOpp * OppToClose * AvgDealValue * Margin) - Spend

How it’s used

You break down the conversion rates at every single micro-step from website visitor to closed deal. Rather than just picking an arbitrary “Cost per Lead” target, you map the reality of your sales team’s closing ability.

Why it matters

It isolates exactly where a campaign is failing. If traffic converts to leads at 10% (great landing page), but leads become qualified opportunities at only 2%, it highlights a severe lead quality or initial follow-up issue. It mathematically proves that pouring more ad spend into the top of the funnel won’t fix a broken SDR bottleneck.

Frequently Asked Questions

A lead becomes an Opportunity when they have been qualified by a Sales Development Rep and have booked a meeting or requested a formal quote.
Because fulfillment costs money. If a service costs you 60% in overhead/labor to fulfill, optimizing your ad spend must account for that 40% gross margin reality.

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