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ServiceTitan Home Services ROI Calculator

Connect front-end marketing directly to dispatch logistics and technician close rates to reveal true campaign profitability.

Is that $150 lead actually expensive? Not if your dispatcher books it and your technician closes it.

Run Your Own Simulation

Adjust the inputs below. Results update instantly. No signup, no data saved — everything runs in your browser.

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The Field Service Match

For local service businesses (HVAC, Roofing, Plumbing), marketing doesn’t stop at the website. The true pipeline requires operations to convert the lead:

ROI = [ (Leads * Booking Rate * Tech Close Rate * Avg Ticket) - Ad Spend ] / Ad Spend * 100

How it’s used

Instead of just measuring cost-per-click from Google Ads or Facebook, operators input their unique operational metrics: the efficiency of the dispatch office (booking rate), the specific technician’s close rate in the home, and the average invoice size for that specific service.

Why it matters

It connects front-end marketing directly to dispatch logistics. A $150 lead looks extremely expensive to a media buyer. But if the technician closes at 40% and the average ticket is $12,000, this calculator proves the campaign is highly profitable and should be aggressively scaled, bypassing surface-level vanity metrics.

Frequently Asked Questions

It's the percentage of raw marketing leads that your call center or dispatcher successfully books into an actual appointment.
CPC and CPL don't tell the whole story. A cheap lead that doesn't book is worthless, while an expensive lead that converts to a $15,000 HVAC replacement is incredibly profitable.

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